Why can’t I sell anything?
Geez…the products have not sold anything at all via Facebook ads. I have like 35 likes I have generated from running ads. I know what the problem is for me. You cannot sell anything with digital marketing on a consistent basis w/o developing trust. If you are just starting out then you need to have people following your social media. These marketers and ad agencies telling you that they can make you thousands with Facebook ads and other platforms like Google Adwords is a pitch to get your money. Often many potential clients have spent thousands before realizing the agency is doing exactly what was done in-house. Simple fact…COLD SELLING is fantasy for dreamers.
Respecting the sales funnel.
I am not going to go overboard on funnels and what the psychology is behind them. But they do represent the very things in life that the majority of citizens are taught. Things like having respect for others. Being honest. Doing what you say you are going to do. I am not a fan of cold selling or high pressure sales. Just go Google sales funnel and you will see many theories on convincing someone why you are the best choice. Looks good in theory I guess. I personally do not appreciate sales funnels as gospel. I can sit in a parking lot and sell 1,000 flowers with just my pickup and a for sale sign on Valentines Day. So you make your own opinions on whether they are just overloading the Internet with garbage content. I see a lot of postings on the freelance sites from people wanting instant results selling that drop shipped junk on the e-commerce website they set up last week. NAH. My services are not available to folks like that.
I need 250 page likes.
I need an audience to build from. An audience of 250 active Facebookers liking and sharing my page and posts. So if I have 800 followers 250 of them might be beneficial to me. I say the majority of page likes are wasted effort. Because they may like your page and what you do initailly, the majority will never come back or contribute to your page. Much less buy your products or services.
What next? Now that I see what is wrong.
I think the best thing for me to do is expand my product line to real products I make myself. As eBay, Amazon, Walmart, Shopify and other e-commerce platforms are already saturated with people reselling all of the same stuff. Getting my market share will be tough but maybe I should concentrate on nailing down a Bass Pro Shops contract. Maybe even administer a really large ad account with over $50k a month budget. But I do know that the reality is… I will most likely retail my products to the public for very little net income.I understand that on my freelance side most of my jobs will be $100 gigs for folks just trying to make a dream into income.
Book with me on Facebook for your Facebook and Google campaigns. I will listen to you and your problems regarding Digital Marketing and try and help find a solution. My Freelance Facebook page.